Cheryl Hori, Founding Partner of Pacific Campaign House, talks about her groundbreaking DCCC ad for Asian American voters, building a pipeline of political operatives, and making culturally competent creative political content for Asian Americans.
Over the last two cycles, Cheryl has pioneered digital data-driven initiatives to increase AAPI, LatinX, and African American cultural competency for Democrats. Cheryl has trained hundreds of political activists, community leaders, and candidates in 15 states across the country. And in 2020, Cheryl was named one of the National Association of Asian Pacifics in Politics & Public Affairs top 40 under 40 Political Strategists.
Cheryl is also a regular speaker at political and non-profit conferences as well as a frequent contributing writer to Campaigns and Elections, the preeminent “how-to” journal of politics, focused on the tools, tactics, and techniques of the political consulting profession.
In 2016, Cheryl was the Deputy Digital Director for Priorities USA Action, the pro-Hillary Clinton Super PAC. At Priorities USA, with a budget of $42 million spread across 4,800 pieces of digital creative, Cheryl managed creative teams in the largest political digital program in electoral history.
Learn more about Cheryl and Pacific Campaign House at this link https://www.pacificcampaignhouse.com/
Check out Cheryl's DCCC ad to Asian American voters at this link https://youtu.be/7Q20nRC4aM8
Support Jay Chen for Congress at this link https://chenforcongress.com/
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Thanks for listening, see you next week!
Subscribe and follow at:
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